Square Enix has released the latest trailer for Final Fantasy XV, kicking off the much promised marketing machine for the full game ahead of Gamescom where a wealth of content is expected throughout the week.

Titled “Dawn” the trailer sheds new light on the game’s story beats along with new scenes set 15 years prior to the events of the main game – specifically the bond between young Noctis and his father, King Regis.

In a matter of days, the Kingdom of Lucis is to sign an armistice, ending a long and bitter conflict with Niflheim. Ahead of the ceremony, Prince Noctis, heir to the Lucian throne, sets forth from his homeland to formalize the union of states through his marriage to the Lady Lunafreya of the imperial province of Tenebrae.

The offer of peace, however, is no more than a ruse to lower the Lucian shield, and the imperial army takes the crown city and its sacred crystal in one fell swoop. En route to his destination, Noctis is shocked to learn that he, his father the king, and his betrothed are believed dead.

Overnight, the dream of peace has faded into a distant memory. His world crumbling around him, Noctis has naught but his resolve and his loyal companions to see him through the trials to come.

More information regarding the trailer will be unveiled in the upcoming Active Time Report, which will broadcast on Square Enix Presents at 12PM EDT later today.