Square Enix has announced through their official website a new initiative to open up a new Square Enix Cafe location in Shanghai. Due to the popularity of the cafes in both Osaka and Tokyo they have decided to open up a new location. This will be their first cafe outside of Japan, making it a flagship shop while working to improve and expand this initiative. This new location is scheduled to open this winter and will provide a unique "changing" theme along with the sale of official Square Enix goods. The first theme of the cafe upon it's opening will be Final Fantasy XIV, Square Enix's popular MMORPG. Themed drinks, food, and goods will accompany the launch of this new location.